Mother’s Day Spending Statistics, Trends, and Fun Facts (US & UK)

Every spring, millions of people in the United States and the United Kingdom flock to retail stores and online outlets for one simple reason: Mom.

With an expected spend of over $20 billion on this annual tribute to mothers in the US alone, retailers often plan a long ramp up every year.

Mother's Day is one of only a handful of holidays that is celebrated internationally and is one of the largest spending seasons at any time of the year.

Shoppers buy for their mothers and stepmothers, but a full 35% are buying for grandmothers, sisters, friends and even daughters -- effectively expanding the reach of the holiday.

See how trends are mirrored or different across the US and UK for Mother's Day 2018.

History of mother's Day

Honoring the mothers in our lives is a relatively new event, starting only around the turn of the 20th century.

However, there were inklings of the event that began as far back as the Civil War, when Ann Reeves Jarvis of West Virginia created work clubs that were targeted to mothers.

Topics covered by these work clubs included things such as properly caring for children and other family members.

Jarvis then organized a "Mothers' Friendship Day" aimed at promoting reconciliation between former Confederate and Union soldiers around 1868.

The holiday was officially recognized in the early 1900s after a push by Jarvis' daughter, Anna Jarvis. From the moment the historic holiday was launched in a local retail store, the link was cemented between retail establishments and the public.

However, it was not until 1914 that President Woodrow Wilson officially adopted the second Sunday in May as Mother's Day.

ESTIMATED SPENDING US/UK


There are several sectors of purchasing for the Mother's Day holiday, including cards, gifts, flowers and experience gifts such as spa days or pedicures.

There are marked differences between spending for each sector in the US and the UK.

People from every walk of life are actively looking for ways to spoil their beloved mothers and other female figures in their lives.

US MOTHER'S DAY SALE STATISTICS

  • Cards: $813 million
  • Flowers: $2.6 billion
  • Jewelry: $4.6 billion
  • circle
    Personal services (spa, pedicure): $1.8 billion
  • circle
    Total retail sales: $23.1 billion
  • circle
    Total online sales: $6.9 billion
31%
% of online sales
86%
% of Americans celebrating the holiday
$186
Average Spent Per Person

In general, Americans spend more than their British counterparts on Mother's Day.

This reflects not only in direct retail sales, but also in the secondary purchases such as brunch or dinner that is purchased as a gift.

UK MOTHER'S DAY SALE STATISTICS

In 2018, Mother's Day sales in the UK were quite depressed, especially in light of recent years.

The freezing temperatures and heavy rounds of snowfall kept individuals indoors and out of stores for the crucial shopping months leading up to this annual event.

Clothing and household goods were greatly affected by the 2018 snowstorms, with a fall of 0.2 percent in household goods and 0.7 percent drops in the clothing sector.

  • Cards: £50 million
  • Flowers: £260 million
  • Personal services (spa, pedicure): $1.8 billion
£1.4B
Total retail sales: 
60%
% of individuals in UK celebrating the holiday
£58
Average Spent Per Person

Last-minute purchases are highly likely in the UK and the US alike, with high percentages of individuals researching online before making their purchase in a physical store.

TOP GIFTS IN THE US AND UK


While the original recipients of Mother's Day gifting were lucky to receive a single flower, today's moms are showered with a broad range of jewelry, candy, clothing, shoes and consumables such as brunches, dinners and spa treatments.

Are there any differences between the gifts that are most popular in the US versus the UK?

There actually are some marked differences between gifts for mothers on either side of the ocean.

Moms in the US are more likely to look forward to opening jewelry or a gift card for dinner or a spa from within their card, where 45% of individuals from the age of 18 - 34 expected to present this type of option.

In the UK, you'll find that a lower percentage of individual invest in Mother's Day gifts at all, with 60% of individuals in the UK buying for the holiday and a whopping 86% in the US.

The amount spent is much more moderate in the UK as well, with £58 (equivalent of around $80 USD) versus $186 USD spent by Americans.

Here's some additional gifts that are tops in both countries:

  • Gardening tools and housewares
  • Music or books (digital or physical)
  • Jewelry
  • check
    Brunch, lunch or dinner
  • Gift cards
  • Personal services, such as spa day or retreats
  • Consumer electronics
  • check
    Clothing

With all the different options available for spending on mothers, it's not surprising that 53% of Brits admit to spending more on Mother's Day than on the related holiday for fathers.

This is likely due to the expanded universe of individuals who receive gifts: daughters as well as husbands purchasing items on behalf of their children.

SPENDING TRENDS IN THE US AND UK

Stores continue to proactively advertise the various options available, with aggressive campaigns starting early in the year and continuing throughout the month of March.

Specialty and local stores continue to be big outlets for purchasing, as individuals find themselves shopping at the last moment.

 In the US, these impulse shoppers may make up as much as 29% of the overall purchases.

Price cuts and coupons were responsible for driving 40% or more of sales in the US, while free shipping drove additional sales and was attractive to more than 55% of online shoppers.

Consumer electronics continues to be an area of growth, with a 44% increase year over year from 2012 to 2013, with additional growth in the interim years.

The latest generation of mothers tends to be incredibly connected, with 50% of mothers with young children owning tablets and other mobile browsing devices.

The similarities between UK and US shopping are similar, with the distinction that Americans tend to go bigger with everything that they do.

That trend holds true with spending during the Mother's Day holiday and beyond.

Source:

https://www.bloomberg.com/news/articles/2018-04-19/u-k-retail-sales-fall-more-than-forecast-amid-snow-chaos

https://www.fungglobalretailtech.com/research/uk-mothers-day-2017-retail-preview/

https://nrf.com/media/press-releases/mothers-day-spending-reach-231-billion

https://nrf.com/resources/consumer-research-and-data/holiday-spending/mothers-day

https://www.bigcommerce.com/blog/mothers-day-by-the-numbers/

Back-to-School Spending Statistics, Trends, and Fun Facts (US & UK)

The long, lazy days of summer may be a nightmare for some retailers as their sales take a nosedive.

The good news is that the heavy back to school shopping season will be heating up before you know it!

The months of August and September are the hottest in the U.S., as American families have only completed a little less than 45% of their shopping by the end of August.

There are significant differences between families in the U.S. and those in the UK. U.S. families:

  • Stretch their spending through August and September
  • Spend $83.6 billion during the back to school season
  • Have a high consumer confidence, driving additional late-summer spending UK Families
  • Spent £1.48 billion during the back to school season in 2017
  • Are spending 5% less than they have in previous years according to a Current Account 'Back to School' poll

Shopping Trends

The key shift in shopping trends is global and not unexpected by industry analysts. Families throughout the world are finding it easier to shop online than at any time in the past, with department store sales continuing to fall and eCommerce shopping continuing to rise.

Mass merchants are the big winners when it comes to changing purchasing trends, with 81% of families planning a spree at these locations.

Discount stores are also a buying destination as parents begin looking for discounted basics such as school supplies, sports shoes and other required basics.

Traditional department stores fall from second place to sixth in overall sales throughout the U.S.

In the UK, there is a renewed migration to discount stores as families are on the lookout for discounted offerings on basics.

Part of this is due to the price increases that tend to far outstrip the income growth averages these families are seeing. Stationary and apparel in particular are two segments where parents in the UK are seeing major jumps in costs that can fuel the move to discount outlets. Ultra-low uniform pricing is being used to accelerate sales growth at major UK retailers Aldi and Lidl, too.

Amazon.com is a big winner in the purchasing war in the UK, with more than 30% of families making the decision to purchase items online for the back to school shopping season.

Pricing and convenience are cited most often as two of the key attributes that keeps parents heading back to the internet to make their purchases.

Maximizing the most of your sales

With the upcoming selling season, it is critical for retailers to maximize the dollars that they are bringing in during this second-busiest season of the year.

Downward purchasing trends continue to plague older families in the UK, while those in the U.S. are expanding their buying in nearly every demographic and sector of back to school.

MAXIMIZING SALES IN THE U.S.

  • States offer tax-free weekends as the school year starts
  • Retailers should restock during the week to stay fully-stocked through the hot August and September weekends
  • Critical items to keep in stock include backpacks, uniforms and school supplies
  • check
    Staple items are more likely to be glue sticks, pencils and erasers -- all of which are required for elementary school
  • check
    Only 23% of schools in the U.S. require uniforms, mostly private institutions where you are less likely to have price-conscious shoppers

BOOSTING
THE 
SALES
IN THE UK

Coupons ARe KING

Shoppers in 2017 were serious about their coupons, and there's no reason to believe that 2018 will do anything except expand that behavior.


With costs rising and income staying mostly steady, parents and kids alike are looking for good deals for their back to school purchasing.


More than 30% of Americans stated that mobile coupon apps were their go-to option for finding discounts, while others are looking online, in newsletters, on social media and even reading their newspapers to grab those valuable coupons.

30%
Americans go to mobile coupon apps

Families in the UK are looking for other discount options, such as utilizing their Amazon Prime memberships to make their purchases and save on shipping.


With more than 30% of families in the UK having a Prime membership, it is not surprising that they will take advantage of this convenient and cost-effective option for their purchasing.


Couponing and loyalty purchases are a common trend in the United Kingdom, with vouchers found in newspapers and the media being the biggest delivery mechanism for discounts.


Loyalty cards are often utilized by supermarkets in particular, with the majority of UK customers saying that loyalty programs and discounting do help decide where they spend their retail dollars.


Category Shifts

While there are some changes in the categories where parents spend their back to school money, many of the statistics are unsurprising.


Families spend a large portion of their funds on outfitting the children for school, with another large percentage on consumer electronics such as phones, laptop computers, tablets and advanced electronic calculators.

Clothing accounts for as much as 55% of the budget for back to school in the U.S., while a greatly reduced percentage is spent on clothing and sports trainers in the UK due to deep discounting by retailers on uniforms.

55%
of budget on clothing

The UK is also being affected by a program where schools are able to lease high-end electronics equipment to students instead of requiring students to purchase their own materials, which allows parents to shift some dollars to other segments for back to school spending.


Throughout the U.S. and UK, back to school spending continues to be strong -- but perhaps not as strong as it has been in prior years.


The 2018 shopping season may bring some surprises as more individuals in the UK in particular are looking to save funds due to weaker financial expectations for the future.


Purchasing in the US continues to be strong, but is also expected to continue the move from in-person venues to online purchasing as families look for deeper discounts and easier price comparisons.

The long, lazy days of summer may be a nightmare for some retailers as their sales take a nosedive.

The good news is that the heavy back to school shopping season will be heating up before you know it!

The months of August and September are the hottest in the U.S., as American families have only completed a little less than 45% of their shopping by the end of August.

There are significant differences between families in the U.S. and those in the UK. U.S. families:

  • Stretch their spending through August and September
  • Spend $83.6 billion during the back to school season
  • Have a high consumer confidence, driving additional late-summer spending UK Families
  • Spent £1.48 billion during the back to school season in 2017
  • Are spending 5% less than they have in previous years according to a Current Account ‘Back to School’ poll

Shopping Trends

The key shift in shopping trends is global and not unexpected by industry analysts. Families throughout the world are finding it easier to shop online than at any time in the past, with department store sales continuing to fall and eCommerce shopping continuing to rise.

Mass merchants are the big winners when it comes to changing purchasing trends, with 81% of families planning a spree at these locations.

Discount stores are also a buying destination as parents begin looking for discounted basics such as school supplies, sports shoes and other required basics.

Traditional department stores fall from second place to sixth in overall sales throughout the U.S.

In the UK, there is a renewed migration to discount stores as families are on the lookout for discounted offerings on basics.

Part of this is due to the price increases that tend to far outstrip the income growth averages these families are seeing. Stationary and apparel in particular are two segments where parents in the UK are seeing major jumps in costs that can fuel the move to discount outlets. Ultra-low uniform pricing is being used to accelerate sales growth at major UK retailers Aldi and Lidl, too.

Amazon.com is a big winner in the purchasing war in the UK, with more than 30% of families making the decision to purchase items online for the back to school shopping season.

Pricing and convenience are cited most often as two of the key attributes that keeps parents heading back to the internet to make their purchases.

Maximizing the most of your sales

With the upcoming selling season, it is critical for retailers to maximize the dollars that they are bringing in during this second-busiest season of the year.

Downward purchasing trends continue to plague older families in the UK, while those in the U.S. are expanding their buying in nearly every demographic and sector of back to school.

MAXIMIZING SALES IN THE U.S.

  • States offer tax-free weekends as the school year starts
  • Retailers should restock during the week to stay fully-stocked through the hot August and September weekends
  • Critical items to keep in stock include backpacks, uniforms and school supplies
  • check Staple items are more likely to be glue sticks, pencils and erasers — all of which are required for elementary school
  • check Only 23% of schools in the U.S. require uniforms, mostly private institutions where you are less likely to have price-conscious shoppers

BOOSTINGTHE SALESIN THE UK

Coupons ARe KING

Shoppers in 2017 were serious about their coupons, and there’s no reason to believe that 2018 will do anything except expand that behavior.

With costs rising and income staying mostly steady, parents and kids alike are looking for good deals for their back to school purchasing.

More than 30% of Americans stated that mobile coupon apps were their go-to option for finding discounts, while others are looking online, in newsletters, on social media and even reading their newspapers to grab those valuable coupons.

Families in the UK are looking for other discount options, such as utilizing their Amazon Prime memberships to make their purchases and save on shipping.

With more than 30% of families in the UK having a Prime membership, it is not surprising that they will take advantage of this convenient and cost-effective option for their purchasing.

Couponing and loyalty purchases are a common trend in the United Kingdom, with vouchers found in newspapers and the media being the biggest delivery mechanism for discounts.

Loyalty cards are often utilized by supermarkets in particular, with the majority of UK customers saying that loyalty programs and discounting do help decide where they spend their retail dollars.

Category Shifts

While there are some changes in the categories where parents spend their back to school money, many of the statistics are unsurprising.

Families spend a large portion of their funds on outfitting the children for school, with another large percentage on consumer electronics such as phones, laptop computers, tablets and advanced electronic calculators.

Clothing accounts for as much as 55% of the budget for back to school in the U.S., while a greatly reduced percentage is spent on clothing and sports trainers in the UK due to deep discounting by retailers on uniforms.

The UK is also being affected by a program where schools are able to lease high-end electronics equipment to students instead of requiring students to purchase their own materials, which allows parents to shift some dollars to other segments for back to school spending.

Throughout the U.S. and UK, back to school spending continues to be strong — but perhaps not as strong as it has been in prior years.

The 2018 shopping season may bring some surprises as more individuals in the UK in particular are looking to save funds due to weaker financial expectations for the future.

Purchasing in the US continues to be strong, but is also expected to continue the move from in-person venues to online purchasing as families look for deeper discounts and easier price comparisons.

Father’s Day Spending Statistics, Trends, and Fun Facts (US & UK)

Father's Day is a popular shopping day in both the United States and the United Kingdom honoring both Father's and Stepfathers alike.

On average 75% of men in both the United States and the United Kingdom plan to celebrate Father's Day in some manner this upcoming year.

While Father's Day is a popular time to spend on those you love with an average of $12 billion spent each Father's Day it accounts for only about half the spending that occurs on Mother's Day which averages over $23 billion in each country.

What Are the Spending Trends You Are Most Likely to See on Father's Day?

While the average spending is less than the Mother's Day holiday, the categories remain very similar. In the UK most gifts purchased for the Father's Day holiday fall into one of three primary categories.

  • $467 million spent on gifts
  • $140 million spent on food and drink
  • $52 million on cards and wraps
  • Gifts account for the highest amount of spending on Father's Day presents and there is a wide range of selections that top the charts as the top picks for Dad for the holiday.
  • Gift cards accounted for $2.2 billion of spending giving dad the option to choose his perfect gift from his favorite store.
  • Ringing in at the same $2.2 billion spending tag is clothing making it one of the top three gifts types most often purchased for dad on Father's Day
  • Computer-related accessories and electronics account for $1.8 billion of spending dollars and range from phones to software, to t.v.s, and media devices.
  • Both personal care items such as shavers and cologne as well as home improvement and gardening items both account for over $890 million each in purchases.
  • Greeting cards earn retailers an estimated $860 million in revenue throughout the holiday weekend.
  • Tools and appliances and sporting and leisure goods both have spending rates of over $800 million.
  • Automotive accessories, books, and CDs account for the bottom rungs of the top ten with over $650 million in sales each.

What Demographics Spend More on father's day gifts? who are they buying for

The younger adults tend to have the highest spending rates on holiday gifts and gifts are most commonly bought for a father or stepfather.

  • 18 to 24 year-olds spend an average over $160 on their Father's Day gifts.
  • 25 to 34 year-olds still maintain a high average with an average of $158 for their gifts.
  • The drop comes at the age group 35-44 with the gift average running at $127.
  • circle
    45 to 54 year-olds spend approximately $107 on their gifts.
  • circle
    In the age category 55 to 64 the average drops to $84.
  • circle
    The lowest spending category is those aged 65 and up who spend on average $69 for Father's Day purchases.

While the rise in age accounts for a lower overall average of spending, who the survey respondents buy for is a wide list though a disproportionate one. Fathers and Stepfather dominate the list accounting for 52% of all Father's Day gifts but other categories still show a significant amount of spending.

28%
of shoppers will buy a Father's Day gift for their husbands.
9%
will purchase for their son to celebrate the holiday.
6%
will spend money on a gift for their brother.
5%
will make a Father's Day purchase for a friend.
4%
spend money on gifts and cards for grandfathers.
1%
will purchase something for their Godfather.

Where are shoppers more likely to spend their shopping dollars

When it comes to spending for Dad small businesses and department stores will reap the highest benefit as 1 in 5 shoppers plan to purchase their Father's Day present from a small business. and department stores have the top percentage of spending for Father's Day sales.

See below where other stores rank in the breakdown.

  • Department Stores - 36%
  • Online - 29%
  • Discount Stores - 25%
  • Specialty Stores - 23%
  • Local or Small Business - 17%
  • Specialty Clothing Store - 10%

How has online shopping affected father's day spending?

With online retailers trying to gain the most of the holiday market, spending on advertising for such holidays as Father's Day has increased in an attempt to gain control of the market over more traditional holiday shopping venues such as department stores.

Since 2006 the online market has seen a steady increase of Father's Day presents being purchased online. Shopping online for Father's Day presents has doubled since 2006 with rates at 30% over the 2006 rate of 15%.

With the trend continuing, future estimated online sales for the Father's Day holiday is expected to be 1 in 3 gift purchases.

FUN FACTS YOU MAY NOT KNOW ABOUT FATHER's DAY

Father's Day has been around since the early 19th century when Sonora Dodd, the daughter of a Civil war veteran, pushed to have Fathers represented with a day the same way mothers had been honored.

Sonora and her five siblings were cared for by there father after the death of their mother. Since then the holiday has continued to grow with gifts and outings each year in June set to honor a father's role in their children's lives.

Below are some other fun facts you may or may not know about the popular shopping holiday.

  • Father's Day was assigned as an official holiday by Nixon in 1972.
  • The holiday is the fifth highest card sending day and has an estimated $100 million spent on cards each year.
  • The most popularly purchased gift for Father's Day is neckties.
  • circle
    Father's Day is the busiest day for collect phone calls.
  • circle
    Female shoppers will spend 50% more on gifts for their dad than their male counterparts.

Conclusion

Even though Father's Day still only accounts for about half the spending that the Mother's Day holiday garners retailers, Father's Day spending is continuing to rise.

With more and more emphasis on the sacrifice fathers make to support their families and a change in the family dynamic with more fathers becoming caregivers in the home either as stay-at-home dads, single fathers, or partners in a two-working-parent family, Father's Day is becoming more on the level as the Mother's Day holiday has become.

As the family structure begins to change and a father's role in the family becomes more appreciated the holiday could soon see its place alongside Mother's Day as one of the most popular celebratory and gift-giving days in the world.

Father’s Day is a popular shopping day in both the United States and the United Kingdom honoring both Father’s and Stepfathers alike.

On average 75% of men in both the United States and the United Kingdom plan to celebrate Father’s Day in some manner this upcoming year.

While Father’s Day is a popular time to spend on those you love with an average of $12 billion spent each Father’s Day it accounts for only about half the spending that occurs on Mother’s Day which averages over $23 billion in each country.

What Are the Spending Trends You Are Most Likely to See on Father’s Day?

While the average spending is less than the Mother’s Day holiday, the categories remain very similar. In the UK most gifts purchased for the Father’s Day holiday fall into one of three primary categories.

  • $467 million spent on gifts
  • $140 million spent on food and drink
  • $52 million on cards and wraps
  • Gifts account for the highest amount of spending on Father’s Day presents and there is a wide range of selections that top the charts as the top picks for Dad for the holiday.
  • Gift cards accounted for $2.2 billion of spending giving dad the option to choose his perfect gift from his favorite store.
  • Ringing in at the same $2.2 billion spending tag is clothing making it one of the top three gifts types most often purchased for dad on Father’s Day
  • Computer-related accessories and electronics account for $1.8 billion of spending dollars and range from phones to software, to t.v.s, and media devices.
  • Both personal care items such as shavers and cologne as well as home improvement and gardening items both account for over $890 million each in purchases.
  • Greeting cards earn retailers an estimated $860 million in revenue throughout the holiday weekend.
  • Tools and appliances and sporting and leisure goods both have spending rates of over $800 million.
  • Automotive accessories, books, and CDs account for the bottom rungs of the top ten with over $650 million in sales each.

What Demographics Spend More on father’s day gifts? who are they buying for

The younger adults tend to have the highest spending rates on holiday gifts and gifts are most commonly bought for a father or stepfather.

  • 18 to 24 year-olds spend an average over $160 on their Father’s Day gifts.
  • 25 to 34 year-olds still maintain a high average with an average of $158 for their gifts.
  • The drop comes at the age group 35-44 with the gift average running at $127.
  • circle45 to 54 year-olds spend approximately $107 on their gifts.
  • circleIn the age category 55 to 64 the average drops to $84.
  • circleThe lowest spending category is those aged 65 and up who spend on average $69 for Father’s Day purchases.

While the rise in age accounts for a lower overall average of spending, who the survey respondents buy for is a wide list though a disproportionate one. Fathers and Stepfather dominate the list accounting for 52% of all Father’s Day gifts but other categories still show a significant amount of spending.

Where are shoppers more likely to spend their shopping dollars

When it comes to spending for Dad small businesses and department stores will reap the highest benefit as 1 in 5 shoppers plan to purchase their Father’s Day present from a small business. and department stores have the top percentage of spending for Father’s Day sales.

See below where other stores rank in the breakdown.

  • Department Stores – 36%
  • Online – 29%
  • Discount Stores – 25%
  • Specialty Stores – 23%
  • Local or Small Business – 17%
  • Specialty Clothing Store – 10%

How has online shopping affected father’s day spending?

With online retailers trying to gain the most of the holiday market, spending on advertising for such holidays as Father’s Day has increased in an attempt to gain control of the market over more traditional holiday shopping venues such as department stores.

Since 2006 the online market has seen a steady increase of Father’s Day presents being purchased online. Shopping online for Father’s Day presents has doubled since 2006 with rates at 30% over the 2006 rate of 15%.

With the trend continuing, future estimated online sales for the Father’s Day holiday is expected to be 1 in 3 gift purchases.

FUN FACTS YOU MAY NOT KNOW ABOUT FATHER’s DAY

Father’s Day has been around since the early 19th century when Sonora Dodd, the daughter of a Civil war veteran, pushed to have Fathers represented with a day the same way mothers had been honored.

Sonora and her five siblings were cared for by there father after the death of their mother. Since then the holiday has continued to grow with gifts and outings each year in June set to honor a father’s role in their children’s lives.

Below are some other fun facts you may or may not know about the popular shopping holiday.

  • Father’s Day was assigned as an official holiday by Nixon in 1972.
  • The holiday is the fifth highest card sending day and has an estimated $100 million spent on cards each year.
  • The most popularly purchased gift for Father’s Day is neckties.
  • circleFather’s Day is the busiest day for collect phone calls.
  • circleFemale shoppers will spend 50% more on gifts for their dad than their male counterparts.

Conclusion

Even though Father’s Day still only accounts for about half the spending that the Mother’s Day holiday garners retailers, Father’s Day spending is continuing to rise.

With more and more emphasis on the sacrifice fathers make to support their families and a change in the family dynamic with more fathers becoming caregivers in the home either as stay-at-home dads, single fathers, or partners in a two-working-parent family, Father’s Day is becoming more on the level as the Mother’s Day holiday has become.

As the family structure begins to change and a father’s role in the family becomes more appreciated the holiday could soon see its place alongside Mother’s Day as one of the most popular celebratory and gift-giving days in the world.

Black Friday Spending Statistics, Trends, and Fun Facts (US & UK)

While the holiday season may begin around Thanksgiving and end on New Year's Eve, one of the best days for deals and busiest shopping days of the season is Black Friday.

Sales are so high for Black Friday that the sales day has become a crucial day for stores and the economy in general with 30% of all the annual retail sales occurring in the time from Black Friday through Christmas making it the kick-off day for the busiest and most profitable season for many businesses.

IS BLACK FRIDAY STILL THE BUSIEST RETAIL SHOPPING DAY?

Year after year the numbers of Black Friday shoppers have steadily increased with 74 million in 2015 and 101.7 million in 2016.

While 2017 saw a 4% decline in Black Friday sales, the four-day weekend encompassing the now popular Thanksgiving Day Sales as well as the following Black Friday

weekend, saw an overall increase in both sales and the volume of shoppers.

When all days were calculated, 2017 ended up a whopping third higher than the year 2015 with a total of 137 million people taking part in shopping.

What Are The Most Popular Buys?

While many products will see a savings of anywhere between 20% and 60%, the average savings on Black Friday specials is 37%.

There are some items that are most commonly associated with Black Friday and many others that are not so widely advertised but perform increasingly well.

Mobile Phones

One of the 2017 top selling items for Back Friday were mobile phones with an estimated 40% of all online Black Friday shopping having to do with a cell phone purchases.

This puts the sales up 11% from 29% in 2016.

CLOTHING

Clothing has often been a top draw for shoppers with teen clothing and designer clothing topping the list.

Sales see an average of 35% to 40% off their clothing ranging from sweaters to shoes. One of the most popular items in recent years from some of the big box stores is pajamas.

While many shoppers may not make the trek out for a deal on pajamas, a lot of shoppers pick them up on the big day.

OFFICE SUPPLIES

Office supplies are discounted an average of 50%, making it one of the most popular shopping items of Black Friday and one of the best time to score some major deals.

Shoppers will often stock up on everything from heavily discounted flash drives, printers, ink, and other popular office needs.

TRAVEL

One of the places you will see some of the biggest savings on your Black Friday journey is with travel-related items.

This category will see an average of 60% discounts and focus on items such as luggage and travel conveniences.

WHAT ARE THE DEMOGRAPHICS to typical black 
friday shoppers?

Black Friday attracts a range of buyers from all age, gender, and income demographics.

Even though the face of shoppers may be broad, there are some groups that tend to represent a larger share of the Black Friday patrons.

  • While females still lead the pack in terms of Black Friday, males have been slowly closing the gap each year with 50.4 % of females being Black Friday shoppers and 45.1% being males.
  • When it comes to marital status, the statistics are even closer with widowers and divorcees leading the pack with 66.7% and 60.8% of their demographic participating in Black Friday shopping respectively. They are followed by married shoppers at 52.7% and single people at 45.1%
  • Millenials are continuing to close the gap when it comes to the age of most Black Friday shoppers with 53% participating in some part of the Black Friday shopping events. While Millennials top the list, Gen Xers come in a close second with 49.5% and Baby Boomers with 27%.
  • It comes as no surprise that those earning more intend to spend more on Black Friday sales with average spending of $1565.00 for those making between 150K and 300K and those making between 25K and 50K expecting to spend around an average of $414.
  • The five top states with shoppers planning to spend money on Black Friday sales include Georgia at 52%, Wisconsin at 51%, Illinois at 50%, Virginia at 48%, and New York at 47%.

WHAT ARE THE DEMOGRAPHICS to typical black 
friday shoppers?

With the rise of internet shopping, both online retail stores and large retail companies with online ordering are stepping up their internet Black Friday sales to get a piece of the growing market.

Within the 24 hours of Black Friday this recent year, online sales retailers sold over $5 billion, increasing online Black Friday sales 16.9% over the previous year.

Amazon, who is trying to position themselves as the forerunner for holiday shopping estimated that they sold over 200,000 toys in their first five hours of sales Black Friday.

Even with great advertising efforts to get shoppers to stay at home and shop from the comfort of their P.J.s, statistics show that while there has been an increase in online purchases, shoppers are still not ready to give up the thrill of the crowds and the amazing in-store deals at many of the brick and mortar locations.

When surveyed there was a wide response on whether shoppers shop exclusively in-store or online.

16%
Entirely in online stores
9%
shop entirely online
29%
shop mostly in stores but a little online
26%
say they shop both equally in-store and online

There are still many large retail chain stores such as Walmart and Best Buy that are encouraging in-store shoppers for Black Friday by offering specials that are available only in-store.


It seems like far ways off before shoppers will abandon brick and mortar stores but the continuing trend to push online sales is definitely seeing a decline in the expansion of retail storefronts.

FUN FACTS ABOUT BLACK FRIDAY YOU MIGHT NOT KNOW

  • The term Black Friday refers to stores going into the black - becoming profitable - for the season. This term was not widely used until the 1990's and was at first a term only used in the Philadephia area.
  • Black Friday didn't become the busiest shopping day of the year until 2001 when it became formally recognized. As the day became more popular banks and other businesses have begun to close.
  • Shoppers spend an average of $300 on Black Friday alone.
  • Millennials have become some of the biggest demographic for Black Friday with 53% of all millennials taking part in the shopping holiday. 5% of those surveyed said they have waited up to a year to purchase in anticipation of Black Friday sales.
  • Black Friday is also the busiest day for another industry - plumbers. Plumbing services often hit their busiest day the day after the Thanksgiving holiday often due to more guests in the house which leads to clogged drains.

IN CONCLUSION

While it appears that online retailers are gaining more of the share of Black Friday sales each year, brick and mortar retail still will continue to be a draw for all age shoppers looking to save a few bucks and score some deals for the holiday season.

Even though both online and physical stores will continue to share in the profits of Black Friday it does appear that the event will continue to evolve into a shopping weekend encompassing Thanksgiving Day through to Cyber Monday instead of the traditional one day only sale as store continue to open earlier into Thanksgiving and push their sales throughout the long weekend.

While the holiday season may begin around Thanksgiving and end on New Year’s Eve, one of the best days for deals and busiest shopping days of the season is Black Friday.

Sales are so high for Black Friday that the sales day has become a crucial day for stores and the economy in general with 30% of all the annual retail sales occurring in the time from Black Friday through Christmas making it the kick-off day for the busiest and most profitable season for many businesses.

IS BLACK FRIDAY STILL THE BUSIEST RETAIL SHOPPING DAY?

Year after year the numbers of Black Friday shoppers have steadily increased with 74 million in 2015 and 101.7 million in 2016.

While 2017 saw a 4% decline in Black Friday sales, the four-day weekend encompassing the now popular Thanksgiving Day Sales as well as the following Black Friday

weekend, saw an overall increase in both sales and the volume of shoppers.

When all days were calculated, 2017 ended up a whopping third higher than the year 2015 with a total of 137 million people taking part in shopping.

What Are The Most Popular Buys?

While many products will see a savings of anywhere between 20% and 60%, the average savings on Black Friday specials is 37%.

There are some items that are most commonly associated with Black Friday and many others that are not so widely advertised but perform increasingly well.

Mobile Phones

One of the 2017 top selling items for Back Friday were mobile phones with an estimated 40% of all online Black Friday shopping having to do with a cell phone purchases.

This puts the sales up 11% from 29% in 2016.

CLOTHING

Clothing has often been a top draw for shoppers with teen clothing and designer clothing topping the list.

Sales see an average of 35% to 40% off their clothing ranging from sweaters to shoes. One of the most popular items in recent years from some of the big box stores is pajamas.

While many shoppers may not make the trek out for a deal on pajamas, a lot of shoppers pick them up on the big day.

OFFICE SUPPLIES

Office supplies are discounted an average of 50%, making it one of the most popular shopping items of Black Friday and one of the best time to score some major deals.

Shoppers will often stock up on everything from heavily discounted flash drives, printers, ink, and other popular office needs.

TRAVEL

One of the places you will see some of the biggest savings on your Black Friday journey is with travel-related items.

This category will see an average of 60% discounts and focus on items such as luggage and travel conveniences.

WHAT ARE THE DEMOGRAPHICS to typical black friday shoppers?

Black Friday attracts a range of buyers from all age, gender, and income demographics.

Even though the face of shoppers may be broad, there are some groups that tend to represent a larger share of the Black Friday patrons.

  • While females still lead the pack in terms of Black Friday, males have been slowly closing the gap each year with 50.4 % of females being Black Friday shoppers and 45.1% being males.
  • When it comes to marital status, the statistics are even closer with widowers and divorcees leading the pack with 66.7% and 60.8% of their demographic participating in Black Friday shopping respectively. They are followed by married shoppers at 52.7% and single people at 45.1%
  • Millenials are continuing to close the gap when it comes to the age of most Black Friday shoppers with 53% participating in some part of the Black Friday shopping events. While Millennials top the list, Gen Xers come in a close second with 49.5% and Baby Boomers with 27%.
  • It comes as no surprise that those earning more intend to spend more on Black Friday sales with average spending of $1565.00 for those making between 150K and 300K and those making between 25K and 50K expecting to spend around an average of $414.
  • The five top states with shoppers planning to spend money on Black Friday sales include Georgia at 52%, Wisconsin at 51%, Illinois at 50%, Virginia at 48%, and New York at 47%.

WHAT ARE THE DEMOGRAPHICS to typical black friday shoppers?

With the rise of internet shopping, both online retail stores and large retail companies with online ordering are stepping up their internet Black Friday sales to get a piece of the growing market.

Within the 24 hours of Black Friday this recent year, online sales retailers sold over $5 billion, increasing online Black Friday sales 16.9% over the previous year.

Amazon, who is trying to position themselves as the forerunner for holiday shopping estimated that they sold over 200,000 toys in their first five hours of sales Black Friday.

Even with great advertising efforts to get shoppers to stay at home and shop from the comfort of their P.J.s, statistics show that while there has been an increase in online purchases, shoppers are still not ready to give up the thrill of the crowds and the amazing in-store deals at many of the brick and mortar locations.

When surveyed there was a wide response on whether shoppers shop exclusively in-store or online.

There are still many large retail chain stores such as Walmart and Best Buy that are encouraging in-store shoppers for Black Friday by offering specials that are available only in-store.

It seems like far ways off before shoppers will abandon brick and mortar stores but the continuing trend to push online sales is definitely seeing a decline in the expansion of retail storefronts.

FUN FACTS ABOUT BLACK FRIDAY YOU MIGHT NOT KNOW

  • The term Black Friday refers to stores going into the black – becoming profitable – for the season. This term was not widely used until the 1990’s and was at first a term only used in the Philadephia area.
  • Black Friday didn’t become the busiest shopping day of the year until 2001 when it became formally recognized. As the day became more popular banks and other businesses have begun to close.
  • Shoppers spend an average of $300 on Black Friday alone.
  • Millennials have become some of the biggest demographic for Black Friday with 53% of all millennials taking part in the shopping holiday. 5% of those surveyed said they have waited up to a year to purchase in anticipation of Black Friday sales.
  • Black Friday is also the busiest day for another industry – plumbers. Plumbing services often hit their busiest day the day after the Thanksgiving holiday often due to more guests in the house which leads to clogged drains.

IN CONCLUSION

While it appears that online retailers are gaining more of the share of Black Friday sales each year, brick and mortar retail still will continue to be a draw for all age shoppers looking to save a few bucks and score some deals for the holiday season.

Even though both online and physical stores will continue to share in the profits of Black Friday it does appear that the event will continue to evolve into a shopping weekend encompassing Thanksgiving Day through to Cyber Monday instead of the traditional one day only sale as store continue to open earlier into Thanksgiving and push their sales throughout the long weekend.

10 Snapchat Stats & Fun Facts You Never Knew You Wanted to Know

1. An average of 2.5 billion snaps are shared every single day. While not every snap includes an image, more photos are shared each day than on both Instagram and Facebook combined!

2. Before its launch on Google Play in 2012, Snapchat was an Apple exclusive and was called Picaboo!

3. Almost every single person (93%) who has ever used Snapchat has sent a photo of something they were drinking at some time or other.

4. Per capita, Snapchat is more popular in rural areas than in urban ones.

5. Snapchat is preferred overwhelmingly by women, 70%. The only popular social network site to be more heavily dominated by women is Pinterest.

6. Two-thirds of Snapchat users report that they often retake selfies several times before sending to to someone they like.

7. Facebook founder Mark Zuckerberg offered first 1 billion, then 3 billion to buy Snapchat. Both offers were refused.

8. Over 70% of all Snapchat users are less than 25.

9. Snapchat Kidz is a family-friendly version of Snapchat that allows them to take pictures and make drawings, but aren’t allowed to add friends or send and receive snaps.

10. Snapchat is extremely popular in Norway. While less than 10% of Americans use Snapchat, its used by an estimated 50% of Norwegians!

10 Facebook Stats & Fun Facts You Never Knew You Wanted to Know

1. A 2014 study by Princeton University predicted that Facebook might lose at much as 80% of their users by 2017. Clearly, that has not been the case as Facebook has 1.23 billion daily active users on average for December 2016

2. Roughly 7.5 million websites around the world feature the now-ubiquitous Facebook ‘like’ symbol!

3. If you tallied up the average time spent on Facebook each day by every single person around the world, it would add up to over 20 billion minutes every day!

4. One of the many languages available to Facebook users is “Pirate.” Ahoy, matey! Walk the plank!

5. You may have heard the idea of Degrees of Separation. Well, on Facebook, the average degree of separation between you and someone on the other side of the planet (except, perhaps, China) is 3.74 degrees!

6. Have you ever wondered why Facebook is so blue? It’s because founder Mark Zuckerberg is colorblind!

7. MySpace almost bought Facebook in 2005, but thought it was too expensive. Whoops!

8. A Minnesota man was actually arrested while logging into his Facebook account – from the home he was burgling!

9. Facebook has actually branched into virtual reality gaming, as they are behind the innovative Occulus Rift!

10. With over 110 million likes, internationally beloved Real Madrid football star Cristiano Ronaldo has the most-liked page on Facebook!

10 Twitter Stats & Fun Facts You Never Knew You Wanted to Know

1. In 2013, Twitter users sent about one billion tweets a week. Today, one billion tweets are sent every two days.

2. Justin Bieber has over 90,000,000 followers on Twitter – more than the population of Germany! However, a detailed analysis suggests that at least half of those followers are fake accounts!

3. Although they were founded in the first few months of 2006, they didn’t actually generate any profit until the final quarter of 2015!

4. A single days’ worth of tweets would fill up 10 million pages if printed out at once!

5. In 2012, Venezuelan President Hugo Chavez rewarded his 3,000,000th follower, 19 year old Natalia Valdivieso, with a free home!

6. Starbucks is mentioned by hashtag an average of ten times every second. That’s 600 times every minute and almost 15,000 times a day!

7. You might want to be more creative with your passwords. At least 120,000 different Twitter users use the same 123456 password!

8. If you’ve ever wondered why Twitter posts are limited to 140 characters, it’s because that used to be the maximum allowed on old SMS phones.

9. It costs $200,000 to promote a trend on Twitter!

10. Ellen DeGeneres’ famous tweet at the 2014 Oscars remains the most retweeted post ever. It has been retweeted over 3,000,000 times!

10 Linkedin Stats & Fun Facts You Never Knew You Wanted to Know

1. If you are looking to connect with other professionals, LinkedIn is your best bet – one out of every three professionals have a professional LinkedIn profile.

2. Representatives from every single Fortune 500 company are represented on LinkedIn, making LinkedIn a great place to be if you’re a professional on the rise.

3. Although LinkedIn is a free service, almost 40% of their users pay for special features the social network provides.

4. Perhaps not unrelated to the above fact, at least 41% of all millionaires in the US have a LinkedIn profile.

5. Unlike other social networks that feature a single app providing mobile access to their website, LinkedIn actually has five different apps for different functions: LinkedIn, LinkedIn Connected, LinkedIn Pulse, LinkedIn Recruiter and SlideShare.

6. 94% of all recruiters have active profiles on LinkedIn. In a surprising contrast, a mere 36% of job seekers have the same. Furthermore, 89% of those recruiters have hired someone through the social networking service, meaning there are a lot of job seekers with missed opportunities!

7. 77% of all available jobs are posted on LinkedIn, and 48% of those jobs are not advertised on any other social networking site. That makes LinkedIn one of the single best resources on the entire internet!

8. 2 new people sign up for LinkedIn every second. That is approximately 120 people per minute, 7200 people per hour and 172,800 people every single day!

9. There are over 3,000,000 companies represented on LinkedIn. There’s a very good chance that includes a company you want to work for!

10. LinkedIn have active profiles in 200 countries. This includes China, which prohibits both Facebook and Twitter.

10 Instagram Stats & Fun Facts You Never Knew You Wanted to Know Draft

1. Selfies dominate Instagram. A quick search for #selfie reveals nearly 300 million (287,793,861) photos. That doesn’t include variants on the “selfie” hashtag either.

2. Roughly one-quarter of all Fortune 500 companies have an official Instagram account. For some reason, they generally post things on Thursdays.

3. The most popular time to post photos on Instagram and receive interactions is between 8 and 9 PM.

4. On average, 5.2 million photos are uploaded to Instagram every day.

5. At the time of this writing, there are almost 35 billion photos uploaded to Instagram. That amounts to approximately 4.7 photos for every human being on the planet!

6. Over 80% of all photos posted to Instagram are tagged with a hashtag.

7. New York City is the most commonly geotagged city in the world. Considering 40% of Instagram users live in the United States and New York is the biggest city in the country, this isn’t altogether surprising.

8. Instagram generates over 1.2 billion likes every single day!

9. All the photos posted to Instagram in a single day, printed out to 300 dots per inch (DPI), would cover Vatican City twice a week!

10. The most active day on Instagram? Thanksgiving.

10 Pinterest Stats & Fun Facts You Never Knew You Wanted to Know

1. A recent survey suggests that 3/4 of all Pinterest users use Pinterest to discover new interests. Pinteresting.

2. Pinterest users are more likely to shop online than those who use other social networks. In fact, 93% of all Pinterest users have purchased something online in the last six months.

3. Pictures aren’t the only thing on Pinterest. Video and audio files can also be Pinned.

4. 12% of all Pinterest searches have a typo or spelling mistake!

5. The most common word on Pinterest is ‘DYI.’

6. Per capita, there are more Pinterest users in the Midwestern farm belt than anywhere else in the country.

7. There are an average of 2 billion searches on Pinterest every single month!

8. The average Pinterest user is less likely to watch television or read magazines than those who don’t use Pinterest.

9. People are more likely to see your pins if you pin on Mondays and Saturdays!

10. Food and Drink is the most popular pin on Pinterest. This is true for both men and women. I guess food truly is a universal language!