Father's Day is a popular shopping day in both the United States and the United Kingdom honoring both Father's and Stepfathers alike.
On average 75% of men in both the United States and the United Kingdom plan to celebrate Father's Day in some manner this upcoming year.
While Father's Day is a popular time to spend on those you love with an average of $12 billion spent each Father's Day it accounts for only about half the spending that occurs on Mother's Day which averages over $23 billion in each country.
What Are the Spending Trends You Are Most Likely to See on Father's Day?
While the average spending is less than the Mother's Day holiday, the categories remain very similar. In the UK most gifts purchased for the Father's Day holiday fall into one of three primary categories.
What Demographics Spend More on father's day gifts? who are they buying for
The younger adults tend to have the highest spending rates on holiday gifts and gifts are most commonly bought for a father or stepfather.
While the rise in age accounts for a lower overall average of spending, who the survey respondents buy for is a wide list though a disproportionate one. Fathers and Stepfather dominate the list accounting for 52% of all Father's Day gifts but other categories still show a significant amount of spending.
Where are shoppers more likely to spend their shopping dollars
When it comes to spending for Dad small businesses and department stores will reap the highest benefit as 1 in 5 shoppers plan to purchase their Father's Day present from a small business. and department stores have the top percentage of spending for Father's Day sales.
See below where other stores rank in the breakdown.
How has online shopping affected father's day spending?
With online retailers trying to gain the most of the holiday market, spending on advertising for such holidays as Father's Day has increased in an attempt to gain control of the market over more traditional holiday shopping venues such as department stores.
Since 2006 the online market has seen a steady increase of Father's Day presents being purchased online. Shopping online for Father's Day presents has doubled since 2006 with rates at 30% over the 2006 rate of 15%.
With the trend continuing, future estimated online sales for the Father's Day holiday is expected to be 1 in 3 gift purchases.
FUN FACTS YOU MAY NOT KNOW ABOUT FATHER's DAY
Father's Day has been around since the early 19th century when Sonora Dodd, the daughter of a Civil war veteran, pushed to have Fathers represented with a day the same way mothers had been honored.
Sonora and her five siblings were cared for by there father after the death of their mother. Since then the holiday has continued to grow with gifts and outings each year in June set to honor a father's role in their children's lives.
Below are some other fun facts you may or may not know about the popular shopping holiday.
Even though Father's Day still only accounts for about half the spending that the Mother's Day holiday garners retailers, Father's Day spending is continuing to rise.
With more and more emphasis on the sacrifice fathers make to support their families and a change in the family dynamic with more fathers becoming caregivers in the home either as stay-at-home dads, single fathers, or partners in a two-working-parent family, Father's Day is becoming more on the level as the Mother's Day holiday has become.
As the family structure begins to change and a father's role in the family becomes more appreciated the holiday could soon see its place alongside Mother's Day as one of the most popular celebratory and gift-giving days in the world.